EMAIL #1 – Broadcast to all targets
Subject:
All I really want for Christmas this year...
Body:
...is the support of my family and friends for my upcoming fundraising race! I'm actually running a half-marathon (still amazes me and my knees) in support of PETA (People for the Ethical Treatment of Animals), and have a couple months to 1. get my body in fighting shape and 2. raise a minimum of $1,000.
With your generous support, you'd be:
- supporting very important animal-welfare causes around the world.
- avoiding countless hours spent trying to find me just the perfect Xmas gift (ha ha).
- receiving a 100% tax-deductible write-off for 2008.
You can access my fundraising site here: [add your site address] Thanks for your support! It means a lot.
[your name]
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