EMAIL #2 – Broadcast to all remaining targets
Subject:
Fundraise for [YOUR NAME]'S RACE FOR ANIMALS
Body:
All -
The results of a two-month undercover investigation at a W. Va turkey-processing plant were recently released in an exclusive PETA gave to the New York Times. The story has since been picked up in USA Today and the Associated Press.
Fair warning: don't read these articles if you're squeamish. I just wanted you to know exactly why I'm putting on my running shoes to support groups like PETA and the Humane Society who work hard to help uncover and fix these abuses.
Please support my upcoming run if you can: [add your site address] I'll be paying for my knee-replacement surgery out of my own pocket. ;)
Thanks,
[name]
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Group Documents Cruelty to Turkeys
New York Times
Wed Nov 19, 2008
http://www.nytimes.com/2008/11/19/dining/19peta.html
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